Sick of blending in with the crowd? Stand out from the competition with our creative guide to business card marketing for real estate agents.
BONUS: Ready to ditch the boring and upgrade your business card game? Skip to the end of the article to see a list of 13 types of cards you can start using in your real estate game this week!

Introduction

Business cards: the ultimate wingman for your real estate career

They may be small, but they pack a punch. Business cards are the perfect way to introduce yourself and your services to potential clients, and leave a lasting impression long after you’ve said goodbye.

Stand out from the competition with some outside-the-box thinking

In the crowded world of real estate, it can be tough to stand out. That’s where creativity comes in. By thinking outside the box and getting a little bit silly with your business cards, you’ll be sure to turn heads and set yourself apart from the pack.

Create a business card for every listing

You know what they say: one listing, one business card. Okay, maybe no one has ever said that, but it’s still a good idea. By creating a unique business card for each of your listings, you can showcase the property’s best features and give potential buyers an easy way to get in touch. Plus, it’s a great way to get your creative juices flowing and have a little fun with your marketing materials. Who knows, you might even end up with a killer design that you can use as your personal business card!

The usual suspects: traditional uses for business cards in real estate

Handing out like candy at open houses and industry events

Ah, the tried and true method of business card distribution. Whether you’re hosting an open house or networking at a conference, you’ll want to have a stack of cards on hand to give out to potential clients. After all, you never know who you’ll meet and what kind of business opportunities might come your way.

Leaving a trail of breadcrumbs for current clients to follow back to you

Business cards are a great way to keep in touch with current clients and remind them of your contact information. Leave a few with them after a meeting or a showing, and they’ll always be able to find their way back to you. Plus, it’s a subtle way to stay top-of-mind without being too pushy. Win-win!

Get creative with your business card game

Use social media to your advantage: Instagram, Pinterest, TikTok, the possibilities are endless

These days, social media is a crucial part of any marketing strategy. And your business cards are no exception. Use Instagram, Pinterest, TikTok, or any other platform to showcase your cards and get them in front of potential clients. Bonus points if you get creative and come up with a unique hashtag or call-to-action.

Turn the back of your card into a mini-flyer for a hot new listing

The back of your business card is prime real estate, and you should be using it to your advantage. Turn it into a mini-flyer for one of your listings, and you’ll give potential buyers all the information they need in one convenient package.

Create a unique business card for each listing

Just like a listing, no two business cards are the same. By creating a unique card for each of your listings, you can showcase the property’s best features and give potential buyers an easy way to get in touch. Plus, it’s a great way to get your creative juices flowing and have a little fun with your marketing materials. Who knows, you might even end up with a killer design that you can use as your personal business card!

Offer a special deal or discount to anyone who presents your card

Partner up with a local restaurant and offer a coupon to their establishment

What’s better than a good deal? A good deal and a delicious meal! By partnering with a local restaurant, you can offer a coupon to anyone who presents your business card. Not only will this give potential clients an extra incentive to get in touch, but it will also showcase your connections in the community and support local businesses. It’s a win-win for everyone involved.

Start a referral program to reward current clients for spreading the word about you and your services

Word-of-mouth is still one of the most powerful marketing tools out there, and a referral program is a great way to tap into it. By rewarding your current clients for referring friends and family to you, you’ll not only gain new business, but you’ll also foster loyalty and strengthen your relationships. Plus, it’s a great excuse to hand out even more business cards!

Designing business cards that will make a lasting impression

Keep it simple and legible

When it comes to business cards, less is often more. Keep your design simple and easy to read, and you’ll give potential clients all the information they need without overwhelming them. And when it comes to fonts, bigger is usually better. You want people to be able to read your card without squinting or straining their eyes. Or, you know, just tossing it in the trash because they can’t make out what it says.

Invest in high-quality paper and printing

You never get a second chance to make a first impression, and that goes double for your business card. Make sure you invest in high-quality paper and printing, and you’ll give off a professional and polished vibe. Plus, a well-made card is more likely to be kept and remembered. Or at least not end up in the recycling bin.

Include a professional headshot or a killer listing photo

Your business card is a mini-billboard for your brand, and a great photo is key. Whether you choose a professional headshot or a killer listing photo, make sure it showcases you (or your property) at your best. And don’t be afraid to get a little creative! After all, a business card is your chance to stand out from the crowd.

Consistency is key: use your branding and colors across all marketing materials

Your business card is just one piece of the puzzle when it comes to your marketing materials. Make sure everything is consistent and on-brand, and you’ll give off a professional and cohesive vibe. Use your branding and colors consistently across all your marketing materials, and you’ll be sure to make a lasting impression. Or, you know, at least not confuse people by changing things up all the time.

Takeaways

In real estate, your business card is your calling card. Make the most of it with some creative thinking

Business cards may seem like a thing of the past, but they’re still an essential tool in the world of real estate. They’re the perfect way to introduce yourself and your services to potential clients, and leave a lasting impression long after you’ve said goodbye. Plus, with a little bit of creativity and outside-the-box thinking, you can use them in all sorts of unique and effective ways to market yourself and your listings. So don’t underestimate the power of the humble business card!

With these ideas in your back pocket, you’ll be well on your way to becoming the ultimate business card aficionado.

In the crowded world of real estate, it’s important to find ways to stand out. And what better way to do that than by getting creative with your business cards? Whether you try out new design elements, incorporate them into your social media strategy, or come up with a unique promotion or referral program, there are countless ways to make the most of these little pieces of marketing magic. So don’t be afraid to think outside the box and try out some new ideas. After all, the only thing you have to lose is a boring, forgettable business card.

Bonus: Boring business cards be gone: 13 types of cards for real estate pros to stand out

Pro-tip

Attach your business card to door hangers using a removable glue dot. This will not only get your prospects intrigued, but they’ll also spend more time with your door hanger, making you more memorable than typical print marketing tactics.

Brown Kraft Cards

These cards, made from recycled paper with a brown, rustic finish, could be a great choice for real estate professionals looking to promote an eco-friendly or down-to-earth brand image.

Classic Business Cards

The classic business card is a staple for any real estate professional, and there are countless options for customization and personalization to suit your brand and style.

EDGE Cards

These cards feature a colorful edge that can be used to add a pop of color or highlight a particular element of your design. They could be a fun and eye-catching choice for real estate professionals looking to stand out.

Hot Foil

This printing technique involves pressing foil onto the surface of the card to create a metallic finish. It could be a great way to add a touch of luxury to your business cards.

Inline Foil

Similar to hot foil, inline foil involves printing a design or text in foil on the surface of the card. It could be a great way to add a touch of shine to your business cards.

Linen Uncoated

These cards have a textured, linen-like finish that gives them a sophisticated and professional look. They could be a great choice for real estate professionals looking to convey a high-end brand image.

Painted Edge Cards

Similar to EDGE Cards, these cards feature a painted edge in a color of your choice. They could be a fun and unique way to add a pop of color to your business cards.

Plastic Cards

These cards are made from durable plastic material and are waterproof and tear-resistant. They could be a great choice for real estate professionals who want a card that can withstand a lot of wear and tear.

Raised Foil

This printing technique involves adding a layer of foil to the surface of the card and pressing it down to create a raised, three-dimensional effect. It could be a great way to add texture and depth to your business cards.

Raised Spot UV

This printing technique involves adding a layer of UV gloss to a specific area of the card to create a raised, three-dimensional effect. It could be a great way to highlight a particular element of your design.

Silk Cards

These cards have a smooth, silky finish that gives them a sophisticated and professional look. They could be a great choice for real estate professionals looking to convey a high-end brand image.

Suede Cards

Soft to the touch and tough to forget, our suede cards will leave a lasting impression on everyone you hand them to. Use these as a bookmark, where one side could feature your photo and contact information, and the other side could be used to mark a page in a property listing book.

Waterproof Cards